做联盟营销，有了流量之后要选择一个 Offer 了，Offer 的好坏决定 ROI 是正是负，是日入千刀还是日赔千刀。上篇文件介绍了联盟营销(Affiliate Marketing)POP流量，这篇文章详细讲解了联盟营销(Affiliate Marketing)中的Offer，Offer 的垂直分类(Verticals)有哪些. 通过这篇文章，你将完全明白联盟营销(Affiliate Marketing)中的以下知识点：
- 什么是联盟营销(Affiliate Marketing)Offer
- 联盟营销(Affiliate Marketing)Offer 有哪些垂直分类(Verticals)
- 联盟营销(Affiliate Marketing)Offer 有哪些类型
Offer - it's a company, which signed a contract with Affiliate Network (AN), which need customers and which are ready to pay for each lead on their site a certain amount of money. Offers can use these models: CPA (Cost Per Action), CPI (Cost Per Install), CPL (Cost Per Lead), CPS (Cost Per Sale) and other...
Example: There are a company - dating site, which need users on their site. And this company is ready to pay you for each person who signing up, using your uncial link (this link you will get in your AN). The company is ready to pay $3 for each registration, and if you get the link in AN, promote this link, and someone signs up on this site, you will receive 2-2.5$ (because an AN takes a %).
What is the benefit of this company? They receives a lot of new users on their site. And they will monitize them inside the company. These users will buy pro-accounts, different goods on the site. So the company will get much more money then they pay us.
Each offer is characterized by:
- Target action (what people need to make a lead)
- Country which offer accept
- Allowed types of traffic