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联盟营销(Affiliate Marketing)之 POP 流量的终极教程——4 Offer Verticals

上篇文件介绍了联盟营销 (Affiliate Marketing)POP流量和 Offer,这篇文章详细讲解了联盟营销(Affiliate Marketing)中的Offer Verticals. 通过这篇文章,你将完全明白联盟营销(Affiliate Marketing)中的以下知识点:

  1. 什么是联盟营销(Affiliate Marketing)Offer Verticals
  2. 联盟营销(Affiliate Marketing)Offer 有哪些垂直分类(Verticals)
  3. 联盟营销(Affiliate Marketing)Offer 有哪些类型
  4. 要选择联盟营销(Affiliate Marketing) 什么样的 Vertical,需要注意什么

什么是联盟营销(Affiliate Marketing)Verticals

Below we'll look at the main verticals, which you can use with a POP-traffic.

Vertical - offer's category. All offers are divided into categories, which calls verticals. Each vertical has its own features pros and cons. There are more verticals than I wrote, but these are the best for POP-traffic and for newbies.

Installs

Installs - vertical which presents offers which pays for Android and iOS apps installs.

It is possible to distinguish two kinds of installs:

It is worth noting that the first direction takes 90% of the total market of installs as a direct download APK usually promotes not good things like porn tubes, apps, which can steal your data etc...

What are the apps which we'll promote?
There a lot of different kinds of installs, but I'll tell you about main kinds.

Antiviruses - these offers strongly dominate on the install's vertical. Why? Because these offers have a very broad target audience, and you can send almost any traffic on these offers (except prohibited types). It can be a man who's watching a porn video, woman who's searching news or a child who's playing online games. All of them we can monetise with installs. All of them - our potential audience. Why? Because all people want their phones to be fast, their data to be secured. And therefore many people can install a free antivirus which helps them to improve their system. That's not too complicated.

Antivisiruses usually have not very high payouts, we can get 0.10-1.00$ for one lead. But they also have a good CR (Conversion rate), and the target is so simple - just installs an Application. When user downloads, installs and opens an App - one lead is done! We'll receive money for this conversion.

I think a lot of people heard or used this app - 360 Security. This is one of the most popular apps in the word. I worked with this offer a lot, and only with them I earned xxx xxx$

Utilities - these are offers like AVs (AntiViruses), but when we promote them we do an accent not on the viruses, we do it on the battery (make your battery power more, improve your OS, make your phone faster). These offers also accept many GEOs, it can be Global apps (which accept traffic from ALL countries).

Entertainment apps - online cinemas, magic filters for photos - so apps for the entertainment.

Dating apps - many dating websites have their own apps for Android and iOS, and we can work with these offers.

Games - it's a big kind of installs. And I think that pops is not a good type of traffic for games. But some people have a good success with pops.

Opions, Forex - apps for making money.

Let's look at the typical offer from install's vertical. It's a popular app and offer - SuperB Cleaner (the screenshot from the offer's page in Adsimilis).

What can we see?

Very often these kind of apps use words "cleanser", "security", "booster" in the offer's names. It's an app which can clean the system from viruses, make an Android feel better.

What is the benefit of these companies, which create these offers? The sell pro versions of the apps, publish advertisment inside the apps.

The payout is $0.48, but be careful, this payout is only for JP and US (read the offer's description), other countries have another payouts, but don't think that the higher payout, the better for you. That's not a true. You can get a good ROI (200+) with low payouts, like $0.15.

You need to consider:

  1. tier
  2. traffic cost
  3. traffic amount
  4. competition

So you can get more money with offer with payout = $0.1, than with $0.8

What you should know about this vertical:

  1. It's one of the most easy verticals
  2. It's one of the most popular verticals
  3. It's one of the most competitive verticals (read 1&2)
  4. The best way - to start with AVs or Utilities.
  5. Don't be afraid of low payouts
  6. There are cases when some GEOs don't have any offers. Only installs.
  7. There are a parameter - KPI. It means a % of people who use the app on the 2nd (or another day - depends on the offer's rules). And if you have a lot of installs, but only a small % of people use the app on the next day (for example you have 1000 installs, but only 10 of people open the app on the 2nd day), the offer can ask you to stop sending traffic or he can not pay you.
  8. There are a lot of Android apps, but you can find sth interesting for iOS too.
  9. Vertical is declining. The time when you can have 100%+ ROI without any optimisation is over. There are little good new offers now, and many people who worked with installs before are now working with other verticals. I stopped to work with installs in this summer.

Pin-Submits

Pin-Submits - vertical which contains mobile content offers. Offers which offer different mobile content by mobile subscription.

A person visit a landing - make a subscription (but 90% of people do not realize that it's not free), and after this subscription he'll pay a certain amount of money (like $1 per day).

The periodic write-off of money from the account of the subscriber is called - rebill.

But we will get in 99% cases only money for lead. So other money which people will pay to the offer automatically we won't get. But it's ok. We receive fixed payout and we can immediately assess the profitability of our campaigns.

The main kinds of PINs:

  1. Antiviruses - Yes, AVs again. Why AVs is so popular? Because we can monetize any traffic with them! So Unlike installs the target is subscription. People don't need to download and install an App for successful lead. After subscription they will get an App.
  2. Utilities - like AVs, but we do an accent on the battery power etc...
  3. Download Content - this is a very interesting kind of Pins. So what they give to the user? Honestly, nothing. Just access to the file catalog where people can download some games, apps, music etc... How affiliates are promoting these offers? As for me I run them with AV angle. So I use Landing Pages for AV offers and also I run Download offers, because people want to DOWNLOAD the AV. But read offer's rules. Some offers have prohibited traffic types.
  4. WhatsApp - these offers promote different skins, backgrounds, smiles for WhatsApp. And you may think "How many people interested in that?" Answer: 0.001%. 90% of people run these offers like "WhatsApp update" and aggressive landers, but we'll talk about it soon.
  5. Dating - people get access to the dating site after subscription.
  6. SweepsTakes - it's a big vertical. We'll talk about it next.
  7. Adult - it's usually 1click flow offers which promote adult videos (porn videos).

The following subscription mechanisms:

MT Flow:

  • User sees a field for entering a phone number
  • User writes his phone number and press the button
  • User receives the SMS code
  • User writes this code on the site
  • DONE!

MO flow:

  • User sees a field for entering a phone number
  • User writes his phone number and press the button
  • User receives the SMS and he need to reply on it
  • User sends the SMS
  • DONE

1/2/3-click flow (Works only for Carrier traffic):

  • User sees the button
  • User press the button (1, 2 or 3 times)
  • DONE

Click2SMS flow (works only with Android):

  • User sees the button
  • User clicks the button
  • User have prefilling SMS (the text is typed already)
  • User sends the SMS
  • DONE!

What you should know about this vertical:

  1. This is one of the most simple verticals for start.
  2. A lot of offers and GEOs there
  3. You need to run inly Carrier's traffic to the 1click offers, but for other flows you can run WiFi too
  4. There are offers which separate traffic by themselves. And Carrier users can see 1click landing, and WiFi users can see other landings. That's a good for us.
  5. Each offer accept different carriers. Some offers accept all carriers. So you need to read the offer's rules
  6. There are low payouts in the 2-3 Tier (0.3$ - $10) and big payouts it the 1 tier (10-40$), but I recommend to start with tier 2-3.

Sweepstakes

Let's talk about one of the best verticals for me. Sweepstakes = Sweeps - it's a vertical, which contains offers, which are promoting different lotteries, prizes and freebie.

Main ways:

  1. Apple gadgets - the most popular way in Sweeps. Why? Show me a person who don't want a new iPhone or iPad for free? So you understand that a lot of people know what is Apple and many people want to have a fashionable gadget. So what is offer contains? Usually it's a page when people see a text like "You have a chance to win a new iPhone", and, depending on the method of monetization, people need to register on site (submit a form) or make a subscription (PIN) or do other things.
  2. Samsung gadjets - also like Apple, but Samsung.
  3. Electronics from other well-known brands.
  4. Coupons, vouchers, gift card from different shops.
  5. That is a very interesting thing for me now. When we talk about free thing who do you think, what people want to get for free? Apple? No, that is not a true now! Many people already saw a lot of Apple offers, landing pages with iPhones. So a big part of people don't believe in that. But if we talk about coupons, it works so good now! I didn't test these offers for a long time, but recently I started to work with them, and you can have a very good ROI! Like 300% and more! It can be not famous shops, sites, brand for you, because you are from the other place. But for people who're living in this country it's a very famous local brand. And people really want to get a gift card for $100 for free. The believe in that more than in Apple offers. They think that they have more chances, because the prize is not so expensive. I did about $50k only with Tesco offers!

What is the benefit of the advertiser? How they monetize these verticals?

  1. SOI (Single Opt In) - this is a sigh up without confirmation. People fill a form (Name, Address, Tel, Mail etc..), and after that we have a lead! But it's so easy for people. After registration they see a list of other offers and text like "To take part in this lottery you need to collect xxx points", and they have a lot of other offers. For each offer they receive some points. It can be other sweeps, pins, dating offers etc.. So do you understand a benefit of this advertiser? He pay us for 1 lead, but he gets more leads from other offers. And also they can use other different ways of monetization.
  2. DOI (Double Opt In) - the same with SOI, but in this case people need to confirm their email or phone.
  3. PIN-Sunmit - mobile subscriptions.
  4. 1-click - So it's a subscriptions with 1 click. People see only a button, and after they click it, they make a subscription. It works only for Carrier's traffic.
  5. CC-Submit - it's a subscription via Credit/Debit card. So usually people see on the lander "For taking part in the lottery enter your credit card data and pay only 1$!". But at the bottom we see a small text that after people fill the form, they will pay 40-50$ each 2 weeks/month for taking part in the lottery. So it's like pins, but with bank cards. And we will get $20-40 from each lead, but don't think that you will have a very good ROI. As you can think only a few will make a lead. A big part of people don't want to enter their card's data. So your CR will be small.

What you should know about this vertical?

  1. There are a lot of offers. In many GEOs.
  2. Don't run different offer's types together (like 1click and CC or SOI and PINS), because you can't do a good test in this case. Run SOI/DOI together.
  3. SOI offers - the best way to start, because they have a better CR than other types. But in some GEOs Pins works better.
  4. CC-Sweeps is not very good type for POP-traffic. To run it from Native traffic will be better.
  5. You can place 2-3 offers on the landing and give your traffic a chance to choose what they want (not all people want an iPhone, may be some of them prefer a Samsung Galaxy?)
  6. You can run any traffic on this vertical (but read offer's rules), because who do not like free prizes?
  7. There are not only WAP offers. On some offers you can run desktop traffic.

Dating

Dating is a very popular vertical. So as you can understand these offers help people to find love or sex for one night.

什么是联盟营销(Affiliate Marketing)Offer Verticals

Offer's types:

  1. SOI (Sigle Opt In) - a registration without a confirmation.
  2. DOI (Double Opt In) - a registration with a confirmation.
  3. Pin-Submit - as you can already know it's a mobile subscription and after that people get access to the site.
  4. 1-click - subscription in 1 click.
  5. CPS (Cost Per Sale) - offer pays for a sale on the site.

Offer's Categories:

  1. Adult dating
  2. Casual Dating
  3. Mainstream dating

To be honest I can say that about 90% of people run all categories with sex angle. That is a true, because these type of landings convert better and we often run Adult traffic on it.

What you should know about this vertical?

  1. This is a very cool vertical, but to run it from banners will be better.
  2. Advertisers often stop offers for you, because they have bad results with POP traffic
  3. A big part of offers don't allow a POP-traffic
  4. I recommend to start with SOI offers.
  5. There are WEB, WAP and WEB+WAP offers. So don't ignore WEB offers, you can run in with desktop traffic and have good results. A traffic cost is cheaper, but payouts often higher for WEB traffic.
  6. There are a lot of offers in Tier-1 countries. Ask your AM about the TOP
  7. Read the offer's rules. Often there can be restrictions: not younger than 25-35, only iOS etc..
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